Brand & Digital Manager

Job Title:  Brand & Digital Manager

Location: Sweden

About ADVANZ PHARMA

ADVANZ PHARMA is a global pharmaceutical company with the purpose to improve patients’ lives by providing the specialty, hospital, and rare disease medicines they depend on.

Our ambition is to be a partner of choice for the commercialisation of specialty, hospital, and rare disease medicines in Europe, Canada, and Australia. In line with our ambition, we are partnering with innovative biopharma and pharmaceutical development companies to bring medicines to patients.

Headquartered in London, UK, we have c700 employees based across more than 20 countries, including key countries in Europe, the US, Canada, and Australia. Our Centre of Excellence in Mumbai, India, as well as an established global distribution and commercialisation partner network complement our global operations.

ADVANZ PHARMA’s product portfolio and pipeline comprises innovative medicines, specialty generics & biosimilars, and originator brands. Our products and pipeline cover a broad range of therapeutic areas, including hepatology, gastroenterology, anti-infectives, critical care, endocrinology, CNS, and, more broadly, rare diseases.

We can only achieve our ambition with the passion of our dedicated and highly qualified people, acting in line with our company values of entrepreneurship, speed, and integrity.

About the Role

The Brand & Digital Manager will be the strategic driver for integrating and optimizing all marketing channels, with responsibility for overseeing digital and traditional marketing initiatives, enhancing brand visibility, driving customer engagement, ensuring cohesive and compelling communication of the brand’s value proposition, building and nurturing customer relationships, coordinating cross-functional marketing campaigns, analyzing performance metrics, and identifying new growth opportunities across multiple platforms. As well as overseeing the execution of the Brand tactical plan and activities, while providing a measurement of our multichannel approach and optimization at each stage. This position will report to the Marketing Manager and ideally be based at the Nordic Helsingborg Office.

Key responsibilities:

• Support the development and execution of brand plans and campaigns for the company's promoted brands.
• Work closely with the sales team to align marketing efforts with goals and objectives
• Collaborate with other departments, such as Medical Affairs and Regulatory, to ensure that marketing efforts are aligned with brand strategies and industry ethics.
• Oversee the creation of promotional materials and digital content for the promoted brands.
• Co-Lead the Omni-channel Engagement workstream, ensuring the effective use of multi-channel tools to support customer engagement and brand visibility
• Champion digital solutions to enhance customer engagement, disease understanding, and brand awareness
• Lead execution of digital content strategy using multi-channel approach by elevating and expanding digital marketing and customer engagement activities.
• Manage digital content and medical events execution according to the industry standards (ethical rules) and affiliate SOPs.
• Use analytics tools to measure the effectiveness of marketing campaigns and make data-driven decisions for future initiatives.
• Develop KPIs for campaign objectives and collaborate with the team to measure impact, optimize recommendations, and quickly adjust tactics based on learnings.
• Manage the budget for marketing initiatives and ensure that all spending is within budget
• Superior ability to prioritize what is critical and organizational skills, including strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, analytical abilities and multi-task
• Stay up to date on industry development and regulations across the Nordic markets to ensure that all marketing efforts are compliant

About You

We are looking for highly motivated individuals who are passionate about making a meaningful difference to patients’ lives.

Qualifications:

• At least Bachelor's Degree in Marketing/Business/Medical
• 3+ years of commercial full-time Marketing experience in pharmaceutical marketing. (IMA and rare disease experience is Desirable)
• Medical Education experience is desired (i.e LIF-rep, nurse or pharmacist)

Experience & Competences

• Experience with launching new pharmaceutical products and tracking
• launch excellence frameworks in the healthcare industry
• Demonstrated experience with and ability to manage multi-digital projects, combining omnichannel marketing and medical education practices
• Experience liaising with key internal stakeholders to ensure input and alignment of the plan while incorporating innovative digital solutions and
• content for campaigns
• Experience working in CMS’s like Veeva for internal tracking and approving of marketing materials including approved emails (VAE’s).
• Experience working in a lean, agile environment
• Ability to lead execution of digital content strategy using multi-channels by elevating and expanding digital marketing and customer engagement activities
• Adhere to process and internal governance to support and enable solutions,
• digital tactics, and multi-channel engagement

Knowledge & Skills:

• Thrive in an entrepreneurial environment, and take accountability for Results
• Have a bias for action and fast decision making
• Drive the spirit of “One Team” by working collaboratively across all business functions with an open, honest, and respectful cooperation
• Develop KPIs for campaign objectives and collaborate with the team to measure impact, optimize recommendations, and quickly adjust tactics based on learnings
• Strong analytical and technical skills, including proficiency in the Microsoft suite of products, especially Excel and PowerPoint
• Ability to leverage insight and link to channel affinity
• Fluency in English
• Nordic language skills are an asset

Personal Qualities:

• Learning agility and ‘scalability’ to take on increasing responsibility as ADVANZ grows
• Result and action orientated with project planning familiarity
• Consistent demonstration and embodiment of company core values: Entrepreneurship, Speed, and Integrity
• Ability to have fun and thrive in a growing, diverse, and inclusive work environment

Why ADVANZ PHARMA?

The success of any company is driven by its people, and we are no different.

At ADVANZ PHARMA, we believe in empowering our people to be entrepreneurs and embrace challenges to enable personal and company growth in an agile and fast-paced environment.  We strive to do that inclusively and responsibly, treating all employees with integrity whilst rewarding outcomes and impact.

Our teams are made up of people from all walks of life and backgrounds. We thrive in an environment where uniqueness is celebrated, but we are all united by the same passion to help improve patients' lives by providing and enhancing the specialty and hospital medicines they depend on.

As a business, we like to tap into new ideas and fresh perspectives. So, if you join us, you’ll be empowered to own your work, explore new possibilities and make things happen.

But there’s more to you – and us – than just work, which is why our culture, vision and values are so high on our agenda. We believe in gender equality and actively encourage women into senior roles – we have an active ADVANZ PHARMA Women’s Network; almost 40% of our managers are women.

We work hard to recognise and reward talent, and we actively promote from within - last year, approximately 25% of our people across the company achieved promotions. In addition, we recognise talent with our annual Impact Awards, in which our top performers are rewarded for their hard work and dedication.

We offer flexible, agile working options, and you will also enjoy a highly competitive salary and benefits package.

To join us on our exciting journey, Apply now! *

*Please include a CV and Cover letter.

ADVANZ PHARMA's Commitment to Equal Employment Opportunities: Our teams are made up of people from all walks of life and backgrounds. We thrive in an environment where uniqueness is celebrated. ADVANZ PHARMA is committed to providing equal employment opportunities for all employees and prospective employees without regard to race, color, religion, sex, age, national origin, ancestry, sexual orientation, marital status, disability, or other protected classifications to the extent required by applicable laws. In all instances, the company will continue to comply with all local laws governing employment practices. In addition, the company will make reasonable accommodation for any applicant or employee with a disability, both during the application process and on the job, whenever possible.